Founded in 1924 in Germany by Hugo Ferdinand Boss, HUGO BOSS is an iconic haute couture fashion house. The children's line has continuously been inspired by the spirit of the ready-to-wear adult collections with their basics t-shirts, sweatshirts, shorts and windbreakers. HUGO BOSS Kids clothes are instantly recognizable; Overall HUGO BOSS "like father, like son" look works very well. The brand designs clothes for 4-16 year olds that are adapted to the needs of boys, with a whole range of must-have urban-wear. HUGO BOSS logo adds a touch of nobility to European sportswear. Joggers, sweatshirts, trainers and other boys' sportswear are must-have items, each piece having been injected with a sporty twist, even the shirts.